If anything and everything is used today to grab our attention and sell you something, show you something, help you with something, and lead you somewhere - then everything is content.
Whatever you can see or hear (etc?), it is a piece of content. It wasn't always this way, but now that attention itself is a currency, most objects and sensory experiences can be taken as a message, a story, a piece of content. (Fig.1)
David Sable, a well known dude on LinkedIn says the opposite in his article "Why Content Is Everything, But Not Everything Is Content":
"I’ve always tried to challenge this sort of mentality about content because think about it: what has that video or any other so-called viral video, for example, of a cat pissing on a shoe, done for business or culture? Sure it’s “content” in the broadest sense of the word, but it’s hardly meaningful, memorable, effective or lasting."
Sable's article doesn't work because if we define only highly sophisticated and fully realized audio visual or textual experiences as content, there is a looming disregard to the dramatic way lesser audio, visual, and textual experiences deliver the same potential for entertainment, implied depth, and persuasion - that a movie or novel delivers. Fig.1 shows this in detail.
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